Happy Birthday, Levi!
Today, 181 years ago, Levi Strauss was born Löb Strauss in the Franconian region of Bavaria. In 1853, he became a US citizen and moved to San Francisco from New York, where he had immigrated at the age of 18. In 1870, a tailor from Nevada named Jacob Davis started making the famous trousers and in 1873, he and Levi were granted a patent for rivet-reinforced pockets on denim work-pants. And, that is how one of the truly American fashion icons was created …


