The BBC Box


The Box

The Beeb has a new long term project called The Box … and it looks like it could be a great idea, to track a cargo container around the world to see where it goes and what it carries (see the map).

This project does have a purpose – to explore the issues of globalization and the inter-connectedness of the world economies (on a day when another airline went belly-up). On its first day, it shows how Scotch whisky is being increasingly drunk in Asia (China, specifically) and how the industry is bucking the general downward trend of the UK economy. Additionally, it helps to illustrate how the weak pound is useful for whisky producers because it means that it is cheaper for everyone – Chinese, Americans, Europeans – to purchase the whisky.

It is going to be very interesting to see where the box goes and what it carries.