The Balvenie‘s labels have gotten some attention over at TheDieline.com because of their focus on traditional skills and printing techniques. I have to say that Balvenie is one of my favorite whiskies (one of my all time favs was the Balvenie 10, which is now discontinued) and I think that they are one of the better packaged ones on the market! They look like real whisky … nothing gimmicky about its packaging.
The labels were designed by Here Design, who have also done some other cool work for Balvenie – they have designed a whole range for them, including business cards – and for Hendrick’s Gin. Check out the Balvenie Ambassador’s Case and the Hendrick’s Cucumber Crates (sorry, but cannot put a direct link to them because of the Flash design of their website).
For more images of the printing process, check out the post over at TheDieLines.com … there are some pretty cool images in the set.